In Chicago's New Negroes, Davarian L. Baldwin provides a different interpretation of the New Negro. He argues, "the term 'New Negro' is associated with the literary and visual artists and intellectuals of the Harlem Renaissance" (5), which is similar to the work of Alain Locke's The New Negro. Despite the scholarship of the New Negro that focuses on the Negro artist and intellectual, Baldwin forms a different interpretation of the New Negro. In his introduction chapter he states that he "examines the mass consumer market as a crucial site of intellectual life" (5). Therefore, Baldwin's interpretation of New Negro differs from that of Locke. He offers that there needs to be an exploration of the relationship between consumer culture and the black intellectual.
According to Baldwin the first New Negro was American heavyweight champion, Jack Johnson. Baldwin choosing Jack Johnson as the embodiment of the New Negro, challenges the general belief that the New Negro was an artist (writer, painter, poet, intellectual etc.). Subsequently, he creates a new narrative of the New Negro, as the non-elite being the embodiment of the New Negro, not a talented tenth, artists, writers, and intellectuals. This is vastly different from the Alain Locke text. In fact, Baldwin contests that narrative by offering that artists and intellectuals were more like mirrors reflecting the change consciousness rather than creating it.
Nonetheless, there are similarities between Locke’s The New Negro and Baldwin’s Chicago’s New Negroes. Baldwin makes use of Reverend Reverdy Ranson statement “What Jack Johnson seeks to do to Jeffries in the roped area will be more the ambition of negroes in every domain of human endeavor”, which demonstrates that the New Negro spirit resonates in both a figure like Jack Johnson as well as the Negro artist. In addition, both the artist and fighter share the commonality of undermining white hegemony. Similarly, both figures destroy racial hierarchies. In closing, the entrepreneur, the boxer, the writer, the painter, and the intellectual all embody the idea of being free of white control and being free internally and mentally.